Tall Ships Erie
For several days in August, Tall Ships Erie dominated the news and social media. EO created more than 20 press releases for the event to ensure maximum news and social media coverage. The event was even featured on ABC World News Tonight. The results, as reported by Cision:
565 total media mentions
378.8M total reach
$210.2K in total publicity
- Press Release Writing
- Press Release Distribution
- Multimedia Press Release
- Media Follow-Up Calls
- Press Conferences
- Event Management
Cirque du Soleil
When Cirque du Soleil brought their high-flying ice show, Crystal, to Erie, they needed some outside-the-box PR to promote their show in rural areas surrounding Erie County. Areas that are typically hard to reach with traditional media. EO teamed up with local ice cream stands and shops to create a special one-night only event that featured a special Cirque du Soleil ice cream sundae, complete with a chocolate ice skate. Customers purchased the treat and received a discount on Cirque du Soleil tickets. The event was promoted with point of sale signs and Facebook posts and ads.
- Creative Concepts
- Facebook Advertising
- Event Management
CMI Energy
When a local engineering company with a manufacturing legacy of more than 100 years was about to make history, they asked EO to help tell their story. CMI Energy brought an 86,890-square-foot and 13,452,000-pound shipment into the Port of Erie. The shipload weighed more than the total weight of all freight received in the Port over the last eight years. There are more than 700 CMI Energy Heat Recovery Steam Generators around the globe, but it was the first time that many CMI employees were able to see firsthand what they design and create.
- Press Release Writing
- Press Release Distribution
- Multimedia Press Release
- Media Follow-Up Calls
- Press Conference