The Problem
After combining three bicycle fundraising events into one, three Erie nonprofits (EmergyCare, WQLN Public Media, and the YMCA of Greater Erie) challenged Engel O’Neill to boost registrations on a tight budget.
Services Provided
The Solution
The agency pedaled two digital advertising strategies.
- Facebook Advertising – Two ads were created to cycle through an audience of bike riders, derived through audience insight research.
- Geofencing – Geographically fencing bicycle festivals and competitions in a targeted area gave the event a smooth ride to success.
The Results
Ticket Sales: 810 (an increase of 100 from 2018)